How do I Write Good Content for my Arboricultural website?
So you want to write your own content for your arborist business website? Or perhaps you already have a website but want to start adding high quality blog posts?
Theres 2 routes you can go down. Firstly, you can write sloppy rushed content with poor grammar and overall content, or secondly, invest some time and energy into researching your subject and come up with some knock out content.
The path to take should be pretty clear for most people. If you want your site to rank in the search engines you need well written, compelling, easy to read, and accurate content.
Keep it Original
There are a fair few websites out there these days, and it is increasingly more difficult to write original copy. But the one thing that Google does not like for certain is duplicate content. It’s probably not going to get you blacklisted, but neither it is going to ever rank very well.
It certainly isn’t easy writing an original page for a tree surgery website however. Let’s look at just one page for now, say stump grinding. How many things are there you can say on this topic without sounding very similar to a thousand other sites in the country, perhaps some even close by.
Even this very blog post you are reading has been written thousands of times over by different authors. The chances are we are mostly saying the same thing. So what makes this post any better than the others out there? Well firstly, i’m not saying it is..I certainly hope it will be though. The main thing here is the focus. This post, while it may have similarities to others, its key focus point is on how to write content for tree surgery websites. I can’t be sure of course without spending a bit of time on Google, but after a cursory glance, the competition is pretty thin on the ground. Why take the hard route when I can narrow down my target audience and increase the chances of ranking high?
Create Strong Headlines and Sub Headings
People seem to have shorter and shorter attention spans these days. The chances are if they turn up on your site and are greeted with an overly long page of text, they may not make it past the first paragraph. It is therefore important to have an attention grabbing headline. Following on from this, the paragraphs should be kept reasonably short, and with regular sub headings with strong messages. This helps keep your readers engaged, and perhaps even helps them skip to the very part of your text they came searching for in the first place.
Heres some interesting statistics to consider:
- 80% of people will read your main headline
- Only 20% of those people will read the rest of your content
These stats speak for themselves and clearly emphasize the importance of powerful headlines.
Does Your Content Provide Answers?
So Google has sent traffic to your site. You have done something right with your SEO so well done, but does your content ultimately answer the question or the purpose of the visitor?
Let’s say you have written a blog post on ‘how to plant and care for a new tree’. Will the visitor get every piece of information they need from reading your content? Have you made it so well written and informative that the reader will feel compelled to share it with their friends on social media?
Make Your Content Accurate
I don’t need to tell you how important it is to make your content accurate, especially so on a business website. Your site is a reflection of your company, a shop window so to speak. You should therefore expect your content to be read not just be your clients, but also your competition.
When content writing for tree surgery websites, if you are doing it yourself then the chances are your content should be accurate. Certainly if you are experienced in the field. If you’re not, why not consider having your content reviewed by your arborist friends?
How Can I Make my Content More Trustworthy?
Heres a few simple things to consider adding to your content:
- Link to other content: Back up the claims in your content by linking to articles from reputable sources. This will help build trust amongst your visitors.
- Who are you linking to: Is it a well-known source that people will recognise instantly? Let’s take our example above of a tree planting article. Why not consider linking to a well known website offering advice on how to choose the right tree?
- Improve your ranking with links: Linking to other websites with content relating to your article helps Google understand better what your content is about. In turn, it helps it to categorize it, ultimately putting it in front of the right visitor first time.
Remember to Add Images and Video
People love images and videos and are probably far more likely to share your content as a result. Look at them as learning aids. A well chosen image will not only compliment your writing, but also illustrate and enforce it. You can see an example of this by opening up any modern textbook.
Think about your article in advance and find photos that will add relevance. Everyone has a camera in their pockets these days in the form of a mobile phone. Make use of it, and be imaginative!
Make Regular Updates to the Content on your Tree Surgery Website
Finally, once you have grasped the basics of writing great content for your tree surgery website, put it to work regularly. Having a blog section on your business website is a hugely overlooked tool. It is by far the simplest way to get regular content added to your website and should ideally have time allotted on a weekly basis.
Consider this, how much time do you spend on social media, either interacting or simply browsing through meaningless videos or meme’s. This time could be far better spent instead adding content to your business website to be shared to your Facebook (or other social media) business page.
Remember, search engines don’t favour sites that aren’t regularly updated.
In Closing
If you are serious about increasing the exposure of your tree surgery business website on Google, then content writing shouldn’t be taken lightly. It can take a lot of time to research an article to ensure what you are writing is accurate. Add to that, getting the grammar correct, content organised properly, and coming up with compelling titles, it is not a straight forward process.
Thankfully there are several tools out there which help to analyse your content for spelling mistakes or other grammatical errors. Use them!
Happy writing!
